General information
Blade Filters Inc. (“Blade”) understands that privacy is important to you. Please read the following privacy policy (the “Privacy Policy”) to learn more about how we use and disclose information collected through the Alvi™ Smart App (“App“) and paired Alvi™ Smart Air Filters, including personal information. By using the App, you consent to the collection, use, and sharing of information as described in this Privacy Policy. This Privacy Policy is incorporated into and subject to our End User License Agreement, a copy of which is available [here] (the “EULA”).
We will routinely update this Privacy Policy to clarify our practices and to reflect new or different privacy practices, such as when we add new services, functionality or features to the App. If we make any material changes, we will notify you by e-mail (sent to the e-mail address provided by you to us). The most recent version of this Privacy Policy will always be available [bladeair.com/privacy-policy/]. You can determine when this Privacy Policy was last revised by referring to the date it was “Last Updated” above. If you do not agree to the revised Privacy Policy, please stop using the Site and/or Services.
About the Alvi™ Smart App
The Alvi™ Smart App, along with the Alvi™ Smart Air Filter(s) paired to it via WiFi, gathers information about the types of air filters you use, the air passing through those air filters, the life of those air filters, and information you choose to provide about the location in which the filters are installed. This allows the App to:
- recommend when to change your air filters;
- recommend types of air filters to buy and where to buy them; and
- provide you indoor air quality data, and, if you choose, outdoor air quality data.
What information does the App collect?
The Alvi™ Smart App collects the following types of information:
- Information you give us, including information you provide us so we can identify you (such as your email address, password, name, and profile picture), which you can provide us directly in the App or when you log into the App via a social media or other third-party account (such as your Facebook or Google account); information about your home that you choose to provide us when you create or update your profile (such as number of air filters in your home, the presence of pets or smokers, and whether anyone in your home has allergies or respiratory conditions). You give us this information when you provide it to us in the App. Please understand that if you choose not to provide all of the information requested by the App, the App may not be able to provide full functionality. For example, if you choose not to provide all of the optional information about your home requested by the App, the App may provide less precise information about the life of your Alvi™ Smart Air Filter and outdoor air quality, and the App may provide tips and alerts less relevant to you and your home.
- Sensor data, meaning data collected through the sensor on your Alvi™ Smart Air Filter. Sensor data may include information about air pressure and temperature, filter type and size, and when a filter was paired with the App. Please understand that if you choose not to enable WiFi settings on your device, keep the App open in the background, or bring your device within range of the sensor-or if you otherwise choose not to provide all or some of the sensor data requested by the App by limiting certain data collection (if such options are offered) the App may not be able to provide full functionality. For example, if you choose not to provide all of the sensor data requested by the App, the App may provide less precise information about the life of your Alvi™ Smart Air Filter.
- Location information, meaning precise real-time location information collected using your device’s GPS technology, or zip or postal code, if you choose to provide it. The App uses location information to provide you with information about air quality and send relevant tips and alerts. Please note that the App will NOT access precise location information from your device unless you grant the App permission to do so. If you choose to grant the App permission to access precise location information, the App may also use that information to initiate communication with the Alvi™ Smart Air Filter sensor when you are near your home to provide sensor data to the App more frequently and help provide more precise information about the life of your Alvi™ Smart Air Filter. If you would like to receive outdoor air quality information without providing precise location information, you can provide your zip or postal code to receive outdoor air quality information for your zip or postal code. Please note that, if you do not provide your zip or postal code or grant the App permission to access precise location information, the App may not provide relevant outdoor air quality information (unless you later add a location for outdoor air quality information).
- Data from connected products or services, meaning data from other apps, products, or services that you choose to connect to the App (such as data from a paired indoor air quality monitor). We collect data from other apps, products, or services only with your permission, and you can revoke your permission at any time through the app, or by request by contacting us using the e-mail address set out below. When you choose to connect an indoor air quality monitor, we collect information about the location of that monitor to identify it and to distinguish between monitors if multiple monitors are connected to the App.
- Technical data, such as information about your usage of the App (e.g., features used, content viewed, dates and times of interactions) and technical data about your device, such as operating system, model, device identifier, and IP address. The App collects technical data automatically when you download the App and as you use it.
- Transaction information, such as details of the transactions you carry out through the App and the fulfillment of your orders. You may be required to provide financial information before placing an order on the App.
We may also collect information from you directly outside of the App if you provide it to us, for example, based on an inquiry you make associated with the App. In addition, we may collect information about you from third parties and combine it with the information we have collected from you.
What personal information does Blade collect?
Blade collects only the personally identifiable information (“Personal Information”) which you choose to share with us, whether through direct communications with Blade or through inputting such Personal Information in the App.
How does Blade use my information?
Blade may use the information collected hereunder, including Personal Information, for the following purposes:
- to facilitate communication between Blade and you including, without limitation, responding to your questions or comments, sending e-mails concerning our products and services, or to contact you for feedback regarding your use of the App;
- to administer your account and provide use of the App to you;
- for internal marketing and promotional purposes;
- to provide you with important functionality changes to the App, new services, and special offers from Blade and reputable third parties that we think you will find valuable;
- to customize, analyze, adjust, and improve the App;
- to process transactions you make through the App; and
- to enforce our agreements with you , prevent fraud and other prohibited activities, for other legally required purposes and generally to ensure we comply with applicable law.
Will Blade share any of the information it receives?
Blade may share any information it collects, including Personal Information, with:
- third party service providers or business partners who work on our behalf or partner with Blade to provide or improve the App or related products, services or events (including third party payment services), or deliver marketing communications, promotional materials, advertisements, or other information that may be of interest to you, provided that such service providers or business partners may not use any Personal Information we share with them for their own independent purposes;
- our affiliates and subsidiaries from time to time for our internal business purposes;
- other entities, to the extent that Blade has a good faith belief that such disclosure is necessary to (a) comply with law, regulatory requirement, judicial proceeding, court order, or other legal process served on us, (b) protect the safety, rights, or property of Blade, you, others or public welfare, or (c) detect, prevent, or respond to fraud, intellectual property infringement, violations of our EULA;
- in connection with a corporate sale, merger, dissolution, or acquisition of all or part of our assets, in which case the surviving or acquiring entity will be authorized to use your Personal Information subject; or
- to any third party with your explicit consent.
We may share aggregate or de-identified information (i.e., information that does not identify you personally) with third parties for any purpose.
How does Blade secure my information?
Blade may share any information it collects, including Personal Information, with:
- third party service providers or business partners who work on our behalf or partner with Blade to provide or improve the App or related products, services or events (including third party payment services), or deliver marketing communications, promotional materials, advertisements, or other information that may be of interest to you, provided that such service providers or business partners may not use any Personal Information we share with them for their own independent purposes;
- our affiliates and subsidiaries from time to time for our internal business purposes;
- other entities, to the extent that Blade has a good faith belief that such disclosure is necessary to (a) comply with law, regulatory requirement, judicial proceeding, court order, or other legal process served on us, (b) protect the safety, rights, or property of Blade, you, others or public welfare, or (c) detect, prevent, or respond to fraud, intellectual property infringement, violations of our EULA;
- in connection with a corporate sale, merger, dissolution, or acquisition of all or part of our assets, in which case the surviving or acquiring entity will be authorized to use your Personal Information subject; or
- to any third party with your explicit consent.
We may share aggregate or de-identified information (i.e., information that does not identify you personally) with third parties for any purpose.
Where is this information processed?
While Blade is based in Canada, we may process, store, and transfer your Personal Information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your Personal Information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.
What choices do I have?
You may choose not to install the App. You may choose not to provide certain information requested by the App. Please keep in mind that withholding this information may prevent the App from providing full functionality, as described above. You may choose to receive or stop push notifications at any time. “Push notifications” are messages that are sent to your mobile device to alert you about, for example, air quality or the life of your Alvi™ Smart Air Filter, or to remind you to take certain actions. You can choose to turn push notifications on or off in the Settings of your device.
Through the App, you may access, and in some cases, edit or delete certain information stored locally in the App. The information you can view and update may change as the App undergoes further development. If you have any questions about viewing or updating your information, please contact us at the e-mail set out below.
You have a right to request access to your Personal Information and request a correction to it if you believe it is inaccurate. If you have submitted Personal Information to Blade and would like to have access to it, or if you would like to have it removed or corrected, please contact us at the e-mail address set out below. We may require you to verify your identity before we provide you with access to your Personal Information. We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you access to certain Personal Information in certain circumstances, for example if it contains Personal Information of other persons, or for legal reasons. In such cases, we will provide you with a reasonable explanation of why it is not possible to grant access to your Personal Information.
If you no longer wish to receive marketing communications from us, you may opt out of receiving marketing emails by using the unsubscribe information available in any marketing email, or you may submit a request to the e-mail address set forth below. Please note that you may not opt-out of receiving non-promotional email messages regarding programs or events you have registered for or certain administrative, technical, or safety notices about the App or our products or services.
Children's Information
This App is not directed to or intended for use by children under the age of 13. We will not knowingly collect information from children under the age of 13. If you become aware that a child under your care has provided us with information without your consent, please contact us at the e-mail set forth below.
Third-Party Services and Websites
The App may contain links to external websites or third-party services. We are not responsible for the privacy policies and/or practices on websites or third-party services that may be accessed through these links. When following a link to another website or third-party service, you should read the privacy policy for that website or service.
To the extent you link the App to any third-party services (including any social media sites or applications), such third-party services are not subject to this Privacy Policy and as such, their collection and use or your information, including your Personal Information, cannot be controlled by Blade and we are not liable for any collection, use, or disclosure by such third parties of any Personal Information you choose to make available to or through any third party social media sites, whether through the App or otherwise. Your use of third-party services sites is governed by any privacy policy or other terms and conditions the provider of such services have in place from time to time.
Data Retention and Deletion
We will retain your information for our legitimate business purposes, such as to maintain your account and to comply with our legal obligations, resolve disputes, and enforce our agreements. We also may retain and use any aggregate or de-identified information (i.e., information that does not identify you personally) for any purpose.
If you no longer wish to use the App and wish to deactivate or delete your account, please delete the App and contact us at the e-mail address set out below.
Questions or Concerns?
If you have any questions or concerns regarding the topics addressed in this Privacy Policy, please contact us at info@bladeair.com.